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Thursday, April 20, 2006

"www.AnotherCompany.com/YourCompany"This is difficult to remember, and it's a



"www.AnotherCompany.com/YourCompany"

This is difficult to remember, and it's a big-time hint to savvy internet users that you're running a small-time company. Also, free web hosts don't provide you with your own e-mail addresses. An e-mail address of flowersforever@yahoo.com is another tip-off that you're the sole employee of your business. Fortunately, you can find a good web host for a low price. A basic package for web hosting will generally run you between $5 and $10 a month at www.DomainAbbey.com far less than the cost of your internet connection.

Other than the ability to have your own domain name, there are several things you should consider when selecting a web host.
* Free e-mail addresses: you@yourdomain.com. Paid web hosting services generally provide you with a certain number of e-mail addresses that match your domain name. You can configure them to be sent to an offline e-mail program such as Eudora or Outlook Express, or to any web-based e-mail account like @yahoo.com or @msn.com. You can also distribute free e-mail addresses to any employees or contractors you hire, and configure them to be sent to their primary e-mail address. As mentioned before, having multiple e-mail addresses helps you to create virtual "departments" that make your company look bigger and more competent.
* Storage space. Web pages you create are stored on a file server maintained by your web host company. You should ensure your web host provides you with sufficient storage space for your files. If you plan to have several dozen (or several hundred) pages with product pictures or other multiple images, you will need more storage space than if you run a consulting service or other business that relies on text-based information.
* Bandwidth. Though not as much of a problem as it once was, you should make sure your web host provides enough bandwidth to keep your web site running smoothly. What is bandwidth? Technically, it is the amount of information that can be sent over a network connection in a given period of time. In plain English, it is whether or not your web site traffic will exceed the limits of the web host's server. If you have limited bandwidth, at some points your site may become unavailable for viewing. Customers trying to visit your site will view either a generic Error 404 Page Not Found message, or a customized message from the web hosting company stating that your site has exceeded its bandwidth allowance for the day, and they should try again tomorrow. Most will not. If your site is graphics-heavy, you should look for a web host that offers a higher bandwidth allowance (sometimes referred to as "data transfer allowance").
* Design options. Unless you are already a graphic designer or a computer programmer, you probably don't know enough HTML coding to build a web site from scratch. Many web hosts offer customizable page templates or easy-to-use drag-and-drop design programs for site building. Templates are a great way to create a professional-looking web site with a minimal amount of fuss. If you plan to use an application like Microsoft FrontPage or Macromedia Dreamweaver to create your pages, you don't need this option. However, you will need an FTP (file transfer protocol) program to upload the pages to the hosting server.
* Term contracts and discounts. Some web hosts require that you sign a contract for a certain term of service with them, usually 12 or 24 months. Others offer service on a month-to-month basis. It is better to find a host without a contract; that way, if you are dissatisfied with the service you can switch web host providers (and keep your domain name) without having to pay a cancellation fee. Also, many web hosts offer discounts for long-term customers or those who pay for several months of service up front. A few offer bundled packages, such as a web site and a shopping cart system for one lower combined price.
* Customer service and technical support. Just as you plan to provide outstanding customer service for your clients, your web host company should provide outstanding customer service for you. Be sure the company lists a phone number on their main web site, and has 24/7 technical support available, either by phone or live web chat. Because your virtual corporation exists mainly in cyberspace, you will more than likely need technical support at some point-and you don't want to have to wait until "the next business day" to find out why your site is suddenly displaying Japanese characters or empty boxes with little red X's where your images used to be.
* Expandability. As your business expands, your web site should have the ability to grow with it. A good web host will offer the option to upgrade your hosting package to include more storage, bandwidth and features as you need it. If you find that your company has outgrown your current host's capacity, it can be a nightmare trying to switch your domain name to another providers and transfer all of your files to another server. You can eliminate this potential for disaster by ensuring the web host you choose is flexible and reliable.
* Add-ons and additional services. Would your customers be interested in knowing their local weather and news headlines when they visit your site? How about taking a fun poll and seeing instant results? Or the ability to listen to audio clips? Many web hosting companies offer a variety of fun, free add-ons to make your site a great place to visit. You can get free traffic counters, site-specific search boxes, interactive forms, and even mini-games that display right on your site. Some web hosts also offer additional services such as web tracking (so you can find out how many people visited your site and how they found it), shopping cart services (which automates your purchasing process for you without relying on a third-party payment system) and more.

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