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Location: Buzios, Rio de Janeiro, Brazil

Sunday, April 30, 2006

Find flowers, fresh flowers, floral, and floral arrangement



Find flowers, fresh flowers, floral, and floral arrangement at Flowers Forever, where we have fresh flowers and floral arrangements for every occasion and special occasion. Flowers and fresh flowers for birthdays, flowers and fresh flowers for anniversary gifts, floral arrangements for wedding and wedding gifts, flowers for every special occasion can be found at Flowers Forever.

The wording is awkward, and there is obvious keyword stuffing without conveying much real information. A better example for this company would be;

Welcome to Flowers Forever, where you'll find fresh flowers and floral arrangements for every special occasion. Whether you need a birthday, wedding, or anniversary gift, or simply want to put a big smile on the face of someone special, our fresh floral arrangements make the perfect gift-for any occasion, or none at all. Let Flowers Forever handle your birthday, wedding and anniversary needs with guaranteed-to-please fresh flowers and exquisite, hand-configured floral arrangements. Flowers Forever: because every occasion is a special one.

This version uses plenty of keywords and conveys pertinent information about the company in a natural, flowing manner. It takes practice to work keywords skillfully into your web copy, but the results will be worth the effort.

It is also important to ensure that your page titles are optimized for search engines. You should title your pages not only with the name of your company, but with a few keywords that describe what the page contains in relation to your business. The title bar of a web page carries more search engine weight than the page content itself. Again, refrain from keyword-stuffing when you title your web pages, but be as informative as possible. For example, the title bar for the main page of Flowers Forever might read Flowers Forever: Fresh flowers and floral arrangements for your special occasion. This uses three of the target keywords, and furthermore is customer-centric and sounds both pleasing and professional.

Search engine submission. If search engines don't know your site exists, they will generally have a hard time finding it no matter how well your site is optimized. Search engines will allow you to submit your site manually, but this process takes time and must be repeated every one to three months. A better alternative is to use a submission service. There are several free web services that offer simultaneous submission to multiple search engines. The more search engines your site is listed on, the more visitors you will receive.

When sending your site to search engines or a submission service, have a list of keywords and a brief two- to four-sentence description of your web site ready. The title of your page will become the clickable link in your search engine listing, and the descriptive text will follow. The keywords you provide help search engines determine when to include your site in search results, so be sure to list as many as you can-as long as they are relevant to your web site. Using irrelevant keywords to increase rankings or traffic is another practice that will get your site banned from search engines.

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